Saturday, April 19, 2008

KBS Drama at Advantage After General Elections

The KBS 2TV Drama "Three Fathers, One Mother" (Writer Cho Myung-joo, Producer Lee Jae-sang) saw positive effects from the General Elections.

"Three Fathers, One Mother" reached record ratings of 11.9% yesterday (TNS Media Korea Survey), ranked second in its time-slot and pushed past the 7.9% ratings of the MBC drama "Who Are You." The SBS Drama "On-Air" has held a constant rating of 20%, but faltered slightly at 19.4% last night.

"On-Air" and "Who Are You" broadcast at 10:10 p.m., ten minutes later than their scheduled time due to special programs concerning Korean astronaut Lee So-yeon. "Three Fathers, One Mother" began at 9:58 p.m.

The increase in ratings for "Three Fathers, One Mother" was determined to have started a day earlier on the 9th during the 18th General Elections of Korea. All the other TV dramas in the same time-slot were cancelled due to the special General Election broadcasts, which is when the KBS drama rose from low single-digit ratings to 14.5%.

"Three Fathers, One Mother" is a light-hearted TV drama about a woman who's impregnated by one of three sperm donors, and it stars Eugene, Cho Hyun-jae, Shin Sung-rok, and Jae Hee.

source: KBS Global

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